Giai Tri Bia Campaign
Brand: Zorok Lager Beer
Problem: There are quite a lot of constraints upon beer advertising implementation so the challenge is not only to to find appropriate approach and channel but also to create attractive mechanism and content to the audience.
Solution: Digital is found and proposed as a most appropriate way to create a connect between Zorok and its consumer. The campaign was invested with a great effort of creativity and art that finally come up with a visualization of various connected stylish relaxing environments sponsored by Zorok and SABMiller. The campaign surrounded challenges and opportunities created within those inspiring environment with a combination between socialized activities and sport games.
Result: The campaign achieved all defined KPIs.